First digital fragrance to be launched by Look Labs

Rarible marketplace is where an NFT version of Cyber Eau de Parfum is being auctioned. This NFT was the product of a joint effort between a Canadian artist called Sean Caruso.

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The growing interest in non-fungible tokens is soaring and more and more crypto enthusiasts including companies are joining this trend. In this regard, Looks Labs which is a beauty and lifestyle studio located in Germany has launched the first digital fragrance encoded into an NFT which is a digital unisex Cyber Eau de Parfum launched in Oct 2020 with an emphasis on the importance of protecting the environment .

According to Look Labs, it’s interesting to know that near-infrared spectroscopy was used to extract physical Cyber Eau de Parfum scent and the scent is displayed in this work of art as spectrum data.

Sean Caruso who had a share in designing the NFT said that the original packaging of the bottle of the perfume was the inspiration behind the current design;

Look Labs, a contemporary beauty and lifestyle studio founded in Berlin, Germany, has launched the first digital fragrance encoded into a non-fungible token, or NFT, offering further evidence that the digital art craze continues to grow.

The fragrance is a digital version of the unisex Cyber Eau de Parfum, which was launched in October 2020 with a strong focus on environmental sustainability. The NFT collectible was designed in collaboration with Montreal-based artist Sean Caruso.

The scent of physical Cyber Eau de Parfum was “extracted using near-infrared spectroscopy and is represented in the art piece itself in the form of spectrum data,” Look Labs explained.

Regarding the NFT design, Caruso said he was inspired by the original packaging of the physical perfume bottle. He explained:

“For the NFT, I was inspired by the original packaging and bottle of the Cyber Eau de Parfum. I wanted a photorealistic render of the bottle with the illuminated label and the NIR data represented as a colorful spectrogram, contrast to the Gigeresque styled platter.”

Rarible is auctioning only 10 NFTs and every single one of them comes with a physical collector’s edition of Cyber Eau de Parfum along with a printed OLED label that if pressed lights up in red.

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